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De Europa a Estados Unidos: News Corporation, discurso ideológico y contextos políticos en las democracias contemporáneas

 

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Author: Romero-Domínguez, Lorena R.
Labio-Bernal, Aurora
Pineda, Antonio
Department: Universidad de Sevilla. Departamento de Periodismo II
Date: 2009
Published in: La metamorfosis del espacio mediático. V Congreso Internacional Comunicación y Realidad (pp. 39-46)
ISBN/ISSN: 1138-3305
Document type: Presentation
Abstract: The basic argumentation of this paper rests on several points. On one hand, it takes into account the political turns of media mogul Rupert Murdoch in different countries. On the other hand, it tries to verify if this trend continues in the 2008 U.S. presidential election. The research takes also into account Murdoch’s economic support in different U.S. campaigns. There is evidence that Murdoch’s media strategy is going to swing equally towards different candidates, regarding their chances of reaching government. This support could ease the expansion of his company, News Corporation. The hypothesis we follow in this paper suggests that, although Murdoch’s media generally support conservative ideology and Republican politics, his corporation will not hesitate in making large financial donations to Democrat campaigns, in order to earn their trust if they achieve power.
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Format: PDF

URI: http://hdl.handle.net/11441/31952

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