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Capítulo de Libro
El mensaje informativo como producto
(Universidad de Sevilla, Departamento de Comunicación Audiovisual y Publicidad, Periodismo, Literatura y Estética, 1995)
Artículo
Validation of the Need for Social Interaction Scale between Customer and Service Provider
(Fundacao Escola de Comercio Alvares Penteado (F E C A P), 2014)
With the consolidation of the services sector in the global economy, we need to study further the relationship between customer and service provider. This paper analyzed the validity and reliability of the need for ...
Artículo
Value, satisfaction and loyalty in the retail industry: A theoretical approach to loyalty
(Escuela Superior de Gestión Comercial y Marketing, 2023)
Although customer loyalty has been widely investigated, few studies address the role of customer value and customer satisfaction. Besides, there is still a need for a sound theoretical framework to explain and promote ...