Listar Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) por autor
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- Listar Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) por autor
- idUS
- Investigación
- Ciencias Sociales y Jurídicas
- Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
- Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing))
- Listar Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) por autor
Listar Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) por autor "Cabrera-Sánchez, Juan-Pedro"
Mostrando ítems 1-11 de 11
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Artículo
Acceptance and use of big data techniques in services companies
Cabrera-Sánchez, Juan-Pedro; Villarejo Ramos, Ángel Francisco (2020)Companies able to take advantage of the information coming from the use of Big Data will have a competitive advantage by ...
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Cryptocurrencies as a financial tool: acceptance factors
Gil Cordero, Eloy; Cabrera-Sánchez, Juan-Pedro; Arrás Cortés, Manuel Jesús (MDPI, 2020)Cryptocurrencies are a new form of digital asset that operate through blockchain technology and whose purpose is to be ...
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Artículo
Factors affecting the adoption of big data analytics in companies
Villarejo Ramos, Ángel Francisco; Cabrera-Sánchez, Juan-Pedro (Fundaçao Getulio Varagas, 2019)With the total quantity of data doubling every two years, the low price of computing and data storage, make Big Data ...
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Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables
Cabrera-Sánchez, Juan-Pedro; Villarejo Ramos, Ángel Francisco; Liébana-Cabanillas, Francisco; Shaikh, Aijaz A. (Elsevier, 2021)Artificial intelligence (AI) is a future-defining technology, and AI applications are becoming mainstream in the developed ...
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Intention to take COVID-19 vaccine as a precondition for international travel: application of extended norm-activation model
Radic, Aleksandar; Koo, Bonhak; Gil Cordero, Eloy; Cabrera-Sánchez, Juan-Pedro; Han, Heesup (MDPI, 2021)The COVID-19 pandemic is a serious threat to human health, the global economy, and the social fabrics of contemporary ...
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Measuring behavioural intention through the use of greenwashing: a study of the mediating effects and variables involved
Gil Cordero, Eloy; Cabrera-Sánchez, Juan-Pedro; Cepeda Carrión, Ignacio Francisco; Ortega Gutiérrez, Jaime (MDPI, 2021)The work aims to achieve a better understanding of firms’ green strategy, and specifically, in the false green strategy ...
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Online recommendation systems: factors influencing use in e-commerce
Cabrera-Sánchez, Juan-Pedro; Ramos de Luna, Iviane; Carvajal Trujillo, Elena; Villarejo Ramos, Ángel Francisco (MDPI, 2020)The increasing use of artificial intelligence (AI) to understand purchasing behavior has led to the development of ...
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Performance of retail stores at airports and their role in boosting traveler satisfaction and willingness to repurchase
Han, Heesup; Quan, Wei; Gil Cordero, Eloy; Cabrera-Sánchez, Juan-Pedro; Yu, Jongsik (MDPI, 2021)Despite its criticality for airport business, duty-free shopping at the retail stores of airports has received scant ...
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Predicting big data adoption in companies with an explanatory and predictive model
Villarejo Ramos, Ángel Francisco; Cabrera-Sánchez, Juan-Pedro; Lara-Rubio, Juan; Liébana-Cabanillas, Francisco (Frontiers Media, 2021)The purpose of this paper is to identify the factors that affect the intention to use Big Data Applications in companies. ...
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Private label and macroeconomic indexes: an artificial neural networks application
Gil Cordero, Eloy; Cabrera-Sánchez, Juan-Pedro (MDPI, 2020)Retail companies operate with a private label assortment of 40–45% of their total assortment, which has led to a significant ...
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Researching COVID-19 tracing app acceptance: incorporating theory from the technological acceptance model
Velicia Martín, Félix Antonio; Cabrera-Sánchez, Juan-Pedro; Gil Cordero, Eloy; Palos Sánchez, Pedro Ramiro (2021)Background: The expansion of the coronavirus pandemic and the extraordinary confinement measures imposed by governments ...