Browsing Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) by Title
Now showing items 539-542 of 542
Web Acceptance and Usage Model: A Comparison between Goal-directed and Experiential Web Users [Article](Emerald, 2005)
In this paper we analyse the Web acceptance and usage between goal-directed users and experiential users, incorporating intrinsic motives to improve the particular and explanatory TAM value –traditionally related to extrinsic ...
Purpose – Web sites are typically designed attending to a variety of criteria. However, web site structure determines browsing behavior and way-finding results. The aim of this study is to identify the main profiles of ...
Willingness to Comply with Corporate Law: An Interdisciplinary Teaching Method in Higher Education [Article](MDPI, 2018)
Using an innovation training project, an interdisciplinary cross-sectional teaching strategy was developed to enhance students’ willingness to comply with the law. Thirty-five business, finance and accounting teachers ...