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Artículo
Franchisor types in portuguese franchising
(2006)
The identification of the existence of strategic groups within Portuguese franchising constitutes the main aim of the present paper. An empirical study from 128 franchising chains operating in Portugal was carried out. The ...
Capítulo de Libro
Tipologías de franquiciadores a través del Análisis Cluster
(Universidad de La Rioja, 2007)
La principal motivación que nos lleva a realizar este trabajo es la de identificar grupos homogéneos de franquicias que operan en el mercado español, así como las características básicas que definen a dichos grupos. La ...
Ponencia
Content analysis and assessment of deontological codes of franchising associations
(2011)
The objective of this work is to run the content analysis and assessment of deontological codes of national and international franchising associations. To do this, we compared the content of 46 deontological codes of ...
Artículo
Interpreting Franchisors Preferences in the Travel Agency Industry: The Case of Spain
(Cognizant Communication Corporation, 2011)
Travel agency industry is one of the most important and relevant activities of franchise in many countries. One key aspect necessary for the suitable development of the franchise system in any country is the expansion ...
Ponencia
El modelo Z2-Score de Altman como base para la discriminación del fracaso de los franquiciadores
(ESIC, 2017)
En esta investigación se propone un método que permite a los potenciales franquiciados conocer si la probabilidad de fracaso del franquiciador es elevada o reducida. El objetivo principal de este estudio es obtener ...
Artículo
Proposing new variables for the identification of strategic groups in franchising
(Springer, 2007)
The identification of strategic groups in the Spanish franchising area is the main aim of this study. The authors have added some new strategic variables (not used before) to the study and have classified franchisors ...