Listar Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) por título
Mostrando ítems 21-40 de 1331
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Ponencia
A study of consumer preferences for e-retailers’ attributes: an application of conjoint analysis
(WSEAS - World Scientific and Engineering Academy and Society, 2011)The aim of this paper is to determine and analyse consumer preferences regarding the profiles of an e-retailer’s website. ...
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Artículo
A study of consumer preferences for e-retailers’ attributes: an application of conjoint analysis
(North American Institute of Science and Information Technology (NAISIT), 2012)The aim of this work is to determine and analyse consumer preferences regarding the profiles of an e-retailer’s web page. ...
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Artículo
A study of global and local visibility as web indicators of research production
(2013)The concept of webpage visibility is usually linked to search engine optimization, and it is based on global in-link ...
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Artículo
A study of the factors which influence digital transformation in Kibs companies
(Frontiers Media SA, 2022)Eighteen interviews were used in this research to inductively conceptualize the factors that influence digital transformation ...
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Artículo
A tale of PLS Structural Equation Modelling: Episode I— A Bibliometrix Citation Analysis
(Springer, 2022)The structure of knowledge about Structural Equation Modelling (SEM) based on the Par- tial Least Squares (PLS) estimator ...
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Artículo
A technological acceptance of e-learning tools used in practical and laboratory teaching, according to the European higher education area
(Taylor & Francis, 2008)The application of scientific tools to analyse the use of Internet-based e-learning tools in academic settings is in general ...
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Artículo
A text categorisation tool for open source communities based on semantic analysis
(2013)Open source software (OSS) projects are supported by communities interacting through software repositories and mailing ...
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Artículo
El abandono del salario a rendimiento como estrategia empresarial
(Universidad de Santiago de Compostela, 1979) -
Ponencia
ABC de Sevilla 2029 : el año del centenario
(Universidad de SEvilla, 2007) -
Capítulo de Libro
El absentismo en la asignatura de Administración y Dirección impartida en lengua inglesa en la Diplomatura de Turismo de la Universidad de Sevilla
(Granada : Grupo Editorial Universitario, 2010) -
Artículo
Absorptive capacity and relationship learning mechanisms as complementary drivers of green innovation performance
(Emerald, 2018)Purpose – This paper aims to explore in depth how internal and external knowledge-based drivers actually affect the firms’ ...
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Artículo
Absorptive capacity and value in the banking industry: A multiple mediation model
(Elsevier, 2016)Firms continually look new ways to get the best results. This study focuses on the relationship between absorptive capacity ...
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Artículo
Absorptive capacity in new ventures: differences among corporate ventures and independent ventures
(Babson College, 2007)This paper describes a study of the effects of venture origin on ACAP dimensions addressing two questions: how differently ...
- Tesis Doctoral
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Artículo
Acceptance and use of big data techniques in services companies
(2020)Companies able to take advantage of the information coming from the use of Big Data will have a competitive advantage by ...
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Artículo
Acceptance factors of Zara's shopping app among fashion consumers during COVID-19
(Wiley, 2023)Online sales in the textile sector are undergoing a comprehensive renewal process as aresult of COVID-19. This article ...
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Artículo
Acceptance of Social Networking Sites by Older People before and after COVID-19 Confinement: A Repeated Cross-Sectional Study in Chile, Using the Theory of Planned Behaviour (TPB)
(MDPI, 2022)This study aims to examine the capacity of the Theory of Planned Behaviour (TPB) to explain the intention to use social ...
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Artículo
El acceso a un puesto directivo y la formación del individuo: una aproximación empírica
(Asociación Europea de Dirección y Economía de la Empresa, 1995)In the recent years there has been an increasing interest on the University Community side in order to adapt the curricula ...
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Artículo
Accessibility to cultural tourism: the case of the major museums in the city of Seville
(MDPI, 2021)The present work contains an evaluation of the accessibility of museums in the city of Seville, as part of the tourism ...