dc.creator | Domingo Carrillo, Miguel Ángel | es |
dc.creator | Chávez Miranda, María Esther | es |
dc.creator | Escobar Pérez, Bernabé | es |
dc.date.accessioned | 2020-07-06T12:26:55Z | |
dc.date.available | 2020-07-06T12:26:55Z | |
dc.date.issued | 2018 | |
dc.identifier.citation | Domingo Carrillo, M.Á., Chávez Miranda, M.E. y Escobar Pérez, B. (2018). ¿Cómo se evalúa la inversión en Revenue Management en el sector hotelero?. International Journal of Information Systems and Tourism (IJIST), 3 (1), 7-21. | |
dc.identifier.issn | 2530-3260 | es |
dc.identifier.uri | https://hdl.handle.net/11441/98849 | |
dc.description.abstract | Aunque numerosos trabajos han abordado los beneficios de Revenue Management, medidos básicamente por el aumento de los ingresos, no hemos encontrado evidencia de que se
haya realizado una evaluación económica completa, capaz de demostrar la utilidad económica de
esta inversión para la empresa. Por ello, hemos realizado un estudio exploratorio basado en entrevistas semiestructuradas a expertos
que nos ha permitido conocer, entre otras cuestiones, las causas de la reticencia a proporcionar datos
financieros que caracteriza al sector hotelero, el momento en que deciden invertir en Revenue
Management y la evolución que han experimentado desde entonces, los motivos que impulsan a los
hoteles a invertir en Revenue Management, los responsables de tomar esta decisión, los
componentes que consideran en la inversión en Revenue Management, los criterios que se utilizan
para evaluarla, en particular, el software utilizado, los principales beneficios de Revenue
Management y la forma en que se pueden cuantificar. | es |
dc.description.abstract | In spite of numerous works having dealt with the benefits of Revenue Management, basically measured through the increase of revenues, we have not found evidence that a complete
economic evaluation has been carried out which is able to demonstrate the economic usefulness of
this investment for the firm. We have done an exploratory study based on semi-structured interviews of experts. Among other
matters, this has enabled us to know the causes of the hotel sector’s characteristic reticence to
provide financial data, when they decide to invest in Revenue Management and the evolution which
they have experienced since then, the reasons which drive them to invest, those who are in charge
of making this decision, the components that they consider in this investment, the criteria which they
use to evaluate it, in particular the software used, the main benefits of Revenue Management and
the way in which these can be quantified. | es |
dc.format | application/pdf | es |
dc.format.extent | 15 | es |
dc.language.iso | spa | es |
dc.publisher | United Academic Journals (UA Journals) | es |
dc.relation.ispartof | International Journal of Information Systems and Tourism (IJIST), 3 (1), 7-21. | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Revenue Management | es |
dc.subject | Sector hotelero | es |
dc.subject | Evaluación económica | es |
dc.subject | Entrevistas semiestructuradas | es |
dc.subject | Hotel sector | es |
dc.subject | Economic evaluation | es |
dc.subject | Semi-structured interviews | es |
dc.title | ¿Cómo se evalúa la inversión en Revenue Management en el sector hotelero? | es |
dc.title.alternative | How to measure Revenue Management investment in the hotel industry? | es |
dc.type | info:eu-repo/semantics/article | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/publishedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Economía Financiera y Dirección de Operaciones | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Contabilidad y Economía Financiera | es |
dc.relation.publisherversion | http://www.uajournals.com/ijist-tourism/journal/3/1/1.pdf | es |
dc.journaltitle | International Journal of Information Systems and Tourism (IJIST) | es |
dc.publication.volumen | 3 | es |
dc.publication.issue | 1 | es |
dc.publication.initialPage | 7 | es |
dc.publication.endPage | 21 | es |