Normative and Audience Discourses on Public Service Journalism at a “Critical Juncture”: the Case of TVE in Spain

Abstract

The concept of journalism, its metatheory and, in particular, public service journalism is regulated by feedback between political models (legal and normative framework), academic precepts and social practices. Scant attention has been paid to date to the impact that these models have on citizens’ discourses, which is especially relevant at “critical junctures”, i.e. periods in which the old institutions are collapsing and require renovation (McChesney, 2007). Hence, this paper addresses the issue in the Spanish context in order to explore the similarities and differences between the academic/legal/normative framework and audience discourses. The former has been studied using documents, reports and legislation, and the latter explored by means of discussion groups with viewers of the newscasts of Televisión Española (TVE).