Ponencia
Análisis bibliométrico sobre un nuevo concepto de internacionalización con más de 20 años (1993-2013): Las Born Global
Autor/es | López, Benoit Anthony
García Cruz, Rosario Torres García, Ignacio |
Departamento | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
Fecha de publicación | 2014 |
Fecha de depósito | 2020-03-25 |
Publicado en |
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Resumen | In this paper, we investigate the model of Born Global companies, a model that is based on an accelerated internationalization of the company in multiple countries since its inception. This model has generated a great ... In this paper, we investigate the model of Born Global companies, a model that is based on an accelerated internationalization of the company in multiple countries since its inception. This model has generated a great interest in the scientific community, and moreover it is increasingly represented worldwide. We have focused our investigation on analyzing bibliometric indicators on the concept of accelerated internationalization in order to locate the main contributions and to do a deep analysis of published investigations until now. From a study of 504 papers, we create a genealogical line of literature that allows us to observe the expansion and orientations of the investigations on this concept of internationalization and also with the aim of providing a basis which includes most of the investigations on this concept to create for future research a precise and structured basis for studying this concept. |
Cita | López, B.A., García Cruz, R. y Torres García, I. (2014). Análisis bibliométrico sobre un nuevo concepto de internacionalización con más de 20 años (1993-2013): Las Born Global. En 13th International Marketing Trends Conference, Venecia. |
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