ListarCongreso Nacional de Marketing (29º. 2017. Sevilla) por materia "Product adaptation"
Mostrando ítems 1-1 de 1
-
Ponencia
When do tourists really enjoy authentic and exotic food experiences? Product adaptation and tourists’ attitudes
(ESIC, 2017)Gastronomy is an essential component of the travel experience.The current paper analyses the extent to which the perceived ...