ListarCongreso Nacional de Marketing (29º. 2017. Sevilla) por materia "Perceived risk"
Mostrando ítems 1-3 de 3
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Ponencia
Country knowledge and familiarity effects on consumer perceived risk and rejection of foreign-made products
(ESIC, 2017)Las preocupaciones de los consumidores por los productos fabricados en el extranjero plantean interrogantes sobre lo que ...
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Ponencia
Exploring the neural correlates of e-Assurance and multi-faced risk in e-Commerce
(ESIC, 2017)El comercio electrónico ha permitido a multitud de pequeñas empresas exponer sus productos y aumentar su público objetivo ...
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Ponencia
The role of social effects and perceived risk in driving profitable online customer interactions
(ESIC, 2017)The emergence of online channels has been of special relevance, as it has promoted a more active participation of consumers ...