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- Congreso Nacional de Marketing (29º. 2017. Sevilla)
- Listar Congreso Nacional de Marketing (29º. 2017. Sevilla) por autor
Listar Congreso Nacional de Marketing (29º. 2017. Sevilla) por autor "Soares Monte-mor, Danilo"
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Ponencia
From commercial marketing to electoral marketing: candidates’ attributes in the perception of Brazilian and American voters
Quintino de Oliveira, Vinicius; Soares Monte-mor, Danilo; Mainardes, Emerson (ESIC, 2017)This study investigates attributes that influence the vote in different socioeconomic contexts (Brazil/USA). Our results ...