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- Jornadas y Congresos US
- Economía / Empresas / Finanzas
- Congreso Nacional de Marketing (29º. 2017. Sevilla)
- Listar Congreso Nacional de Marketing (29º. 2017. Sevilla) por autor
Listar Congreso Nacional de Marketing (29º. 2017. Sevilla) por autor "Sesé, Javier"
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Ponencia
Equity drivers and the customer experience
Gao, Lily; Melero, Iguácel; Sesé, Javier (ESIC, 2017)Customer experience has become a top priority for business managers and marketing scholars. However, research on this topic ...
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Ponencia
The role of social effects and perceived risk in driving profitable online customer interactions
Cambra-Fierro, Jesús; Melero-Polo, Iguacel; Sesé, Javier (ESIC, 2017)The emergence of online channels has been of special relevance, as it has promoted a more active participation of consumers ...