- idUS
- Jornadas y Congresos US
- Economía / Empresas / Finanzas
- Congreso Nacional de Marketing (29º. 2017. Sevilla)
- Listar Congreso Nacional de Marketing (29º. 2017. Sevilla) por autor
Listar Congreso Nacional de Marketing (29º. 2017. Sevilla) por autor "Pérez, Lourdes"
Mostrando ítems 1-1 de 1
-
Ponencia
Towards a co-creation framework in the retail banking services industry: a cross-cultural analysis
Cambra-Fierro, Jesús; Grott, Emily; Pérez, Lourdes (ESIC, 2017)An underlying theme in modern marketing is the notion that value is not solely created within the boundaries of the firm, ...