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- Congreso Nacional de Marketing (29º. 2017. Sevilla)
- Listar Congreso Nacional de Marketing (29º. 2017. Sevilla) por autor
Listar Congreso Nacional de Marketing (29º. 2017. Sevilla) por autor "Magán Díaz, Amalia"
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Ponencia
Do product innovation-related activities affect downsizing decisions? An organizational efficiency perspective
Jiménez Castillo, David; Estrella Ramón, Antonia; Magán Díaz, Amalia (ESIC, 2017)Firms’ innovation strategy typically involves the need to shape organizational changes within work structures and routines, ...