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- Congreso Nacional de Marketing (29º. 2017. Sevilla)
- Listar Congreso Nacional de Marketing (29º. 2017. Sevilla) por autor
Listar Congreso Nacional de Marketing (29º. 2017. Sevilla) por autor "Gao, Lily"
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Equity drivers and the customer experience
Gao, Lily; Melero, Iguácel; Sesé, Javier (ESIC, 2017)Customer experience has become a top priority for business managers and marketing scholars. However, research on this topic ...