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- Jornadas y Congresos US
- Economía / Empresas / Finanzas
- Congreso Nacional de Marketing (29º. 2017. Sevilla)
- Listar Congreso Nacional de Marketing (29º. 2017. Sevilla) por autor
Listar Congreso Nacional de Marketing (29º. 2017. Sevilla) por autor "Cambra-Fierro, Jesús"
Mostrando ítems 1-4 de 4
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Ponencia
Analysing relationship quality and its contribution to consumer relationship proneness
Cambra-Fierro, Jesús; Centeno, Edgar; Olavarría, Ana; Vázquez-Carrasco, Rosario (ESIC, 2017)Relationship marketing has been the dominant paradigm in the sphere of marketing in the last decades. However, aspects ...
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Ponencia
Relationship quality as antecedent of customer relationship proneness: a cross-cultural study between Spain and Mexico
Cambra-Fierro, Jesús; Centeno, Edgar; Olavarría, Ana; Vázquez-Carrasco, Rosario (ESIC, 2017)Some factors such as the globalization and the development of information technologies are changing the dynamics of the ...
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Ponencia
The role of social effects and perceived risk in driving profitable online customer interactions
Cambra-Fierro, Jesús; Melero-Polo, Iguacel; Sesé, Javier (ESIC, 2017)The emergence of online channels has been of special relevance, as it has promoted a more active participation of consumers ...
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Ponencia
Towards a co-creation framework in the retail banking services industry: a cross-cultural analysis
Cambra-Fierro, Jesús; Grott, Emily; Pérez, Lourdes (ESIC, 2017)An underlying theme in modern marketing is the notion that value is not solely created within the boundaries of the firm, ...