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- Jornadas y Congresos US
- Economía / Empresas / Finanzas
- Congreso Nacional de Marketing (29º. 2017. Sevilla)
- Listar Congreso Nacional de Marketing (29º. 2017. Sevilla) por autor
Listar Congreso Nacional de Marketing (29º. 2017. Sevilla) por autor "Alarcón del Amo, María del Carmen"
Mostrando ítems 1-2 de 2
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Ponencia
IMC customer-based perception: strategic antecedents and consequences on post-purchase customer behaviour
Butkouskaya, Vera; Llonch Andreu, Joan; Alarcón del Amo, María del Carmen (ESIC, 2017)Last decades Integrated Marketing Communications (IMC) have been mainly analysed from a managerial perspective, overlooking ...
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Ponencia
Open collaboration strategy of international retailers: an analysis of co-creator
Pozo Ruiz, Leticia del; Alarcón del Amo, María del Carmen; Lorenzo Romero, Carlota; Frasquet Deltoro, Marta (ESIC, 2017)Nowadays, online channels provide better distribution and communication strategies between companies and consumers. The ...