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Mostrando ítems 1-4 de 4
Artículo
The importance of the communication strategy in tourism micro-enterprises in Seville
(Universidad de Sevilla, 2021)
In the context of excess information that we live in the XXI century, institutional communication becomes essential. Big enterprises and institutions clearly see the need to invest in this aspect, however small ...
Artículo
Análisis de la imagen de España como destino turístico a partir de las redes sociales. El caso de Corea del Sur
(Universidad de Sevilla, 2020)
Hoy en día, las redes sociales y el electronic Word-of-mouth (eWOM) se han convertido en un elemento de vital importancia para la comunicación de los destinos turísticos. Además, cualquier destino, para poder seguir ...
Artículo
The social network as an instrument for the dissemination of the patrimonial and tourist values of the Louvre Museum
(Universidad de Sevilla, 2020)
The museums, wrapped in the digital space that currently exists, have found in the social network a useful and essential tool for the management of their own content, whether patrimonial, institutional or tourist. ...
Artículo
Shopping as a selling strategy for tourism: combination of marketing mix tools
(Universidad de Sevilla, 2018)
The use of time for entertainment has increased participation both at home and outside and, in our days, we look at the proliferation of a wide range of activities that are included in the leisure economy: tourism, catering, ...