ListarIROCAMM: International Review of Communication and Marketing Mix por materia "Turismo"
Mostrando ítems 1-4 de 4
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Análisis de la imagen de España como destino turístico a partir de las redes sociales. El caso de Corea del Sur
(Universidad de Sevilla, 2020)Hoy en día, las redes sociales y el electronic Word-of-mouth (eWOM) se han convertido en un elemento de vital importancia ...
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Online tourism brand management at a local scale in Valencian Community
(Universidad de Sevilla, 2019)The tourism sector is key in the Spanish economy. The competition among the variety of tourist destinations causes that ...
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The importance of the communication strategy in tourism micro-enterprises in Seville
(Universidad de Sevilla, 2021)In the context of excess information that we live in the XXI century, institutional communication becomes essential. Big ...
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The social network as an instrument for the dissemination of the patrimonial and tourist values of the Louvre Museum
(Universidad de Sevilla, 2020)The museums, wrapped in the digital space that currently exists, have found in the social network a useful and essential ...