Old people as subject and object in television. The study in Andalucía

Abstract

This work tries to reveal the double way in the relation between the elderly people and the television. It is known that they are big consumers because television has an important role in their free time, but is less analyzed how and how much they appear like object of news. Then we have analyzed all the news of a season of a particular television, - Andalucia Television named Canal Sur-, to evaluate how many times appear and which the approach of the topic has been. We have seen that appear less than quantitatively this age group is in the population, and have detailed the topics that are more common. We see that in the daily programs there are more in relation with political topics, while in not daily programs, they are more used like active subjects.