Personal style bloggers : the most popular visual composition principles and themes on instagram

Ramos-Serrano, Marina; Martínez-García, Ángeles

Artículo

dc.creator	Ramos-Serrano, Marina	es
dc.creator	Martínez-García, Ángeles	es
dc.date.accessioned	2017-04-05T07:43:25Z
dc.date.available	2017-04-05T07:43:25Z
dc.date.issued	2016
dc.identifier.citation	Ramos-Serrano, M. y Martínez García, M.Á. (2016). Personal style bloggers : the most popular visual composition principles and themes on instagram. Observatorio (OBS*), 10 (2), 89-109.
dc.identifier.issn	e 1646-5954	es
dc.identifier.uri	http://hdl.handle.net/11441/57124
dc.description.abstract	Instagram is one of the main social networking services personal style bloggers choose for interacting with followers. The goal of the present study is to detect the most common principles of visual composition and themes used by the world’s ten most influential bloggers. To achieve this goal we have employed a content analysis, using a sample of 503 Instagram images. The results indicate that the bloggers’ visual pattern of choice on Instagram corresponds to a wide shot with a full body view of the blogger against a significant background. The shot is taken at eye level angle and the predominant visual elements —the blogger and/or the product— are located in the centre of the photograph	es
dc.format	application/pdf	es
dc.language.iso	eng	es
dc.publisher	OberCom	es
dc.relation.ispartof	Observatorio (OBS*), 10 (2), 89-109.
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internacional	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	Visual semiotic	es
dc.subject	Content analysis	es
dc.subject	Instagram	es
dc.subject	Fashion blogger	es
dc.subject	Influencer	es
dc.subject	Brands	es
dc.title	Personal style bloggers : the most popular visual composition principles and themes on instagram	es
dc.type	info:eu-repo/semantics/article	es
dcterms.identifier	https://ror.org/03yxnpp24
dc.type.version	info:eu-repo/semantics/publishedVersion	es
dc.rights.accessRights	info:eu-repo/semantics/openAccess	es
dc.contributor.affiliation	Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura	es
idus.format.extent	21 p.	es
dc.journaltitle	Observatorio (OBS*)	es
dc.publication.volumen	10	es
dc.publication.issue	2	es
dc.publication.initialPage	89	es
dc.publication.endPage	109	es

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