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La ficción como publicidad: análisis semiótico-narrativo del corporate advertainment

Alternative titleFiction as advertising: a semiotic-narrative analysis of Corporate Advertainment
Author/sPineda, Antonio                
Algaba, Cristina          
Hernández-Santaolalla, Víctor                
Date2013
Published in Área Abierta, 34 (3), 67-91.
CitationPineda, A., Algaba, C. y Hernández-Santaolalla, V. (2013). La ficción como publicidad: análisis semiótico-narrativo del corporate advertainment. Área Abierta, 34 (3), 67-91.

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Logo Handlehttp://hdl.handle.net/11441/17329
DOIhttps://doi.org/10.5209/rev_ARAB.2013.v34.n3.43354
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