El fin de la humanidad, el advenimiento del imperio avatar: de la plaza de pueblo al chat, del chat a la red social virtual

Abstract

If the invention of writing led us to –as McLuhan called it– a conceptual stage of humanity, based on printed word as the major reference and maker of history and culture of the human being; and if Balázs’ visible man took us back to the sense of sight in order to be able to rethink reality and express inner notions not feasible with words; we may wonder about the construction of reality, and of his own self, that the human being does nowadays, a multimedia digital man that will stop existing in the real world, turning into one or more avatars of himself. Social networks are a clear example of it.