dc.creator | González Rodríguez, María Rosario | es |
dc.creator | Díaz Fernández, María del Carmen | es |
dc.creator | Font, Xavier | es |
dc.date.accessioned | 2024-06-21T08:47:29Z | |
dc.date.available | 2024-06-21T08:47:29Z | |
dc.date.issued | 2020 | |
dc.identifier.citation | González Rodríguez, M.R., Díaz Fernández, M.d.C. y Font, X. (2020). Factors influencing willingness of customers of environmentally friendly hotels to pay a Price Premium. International journal of Contemporary Hospitality Management, 32 (1), 60-80. https://doi.org/10.1108/IJCHM-02-2019-0147. | |
dc.identifier.issn | 0959-6119 (impreso) | es |
dc.identifier.issn | 1757-1049 (electrónico) | es |
dc.identifier.uri | https://hdl.handle.net/11441/160756 | |
dc.description.abstract | Purpose– The purpose of this paper is to investigate the influence of customers’ environmental concerns, customers’ perceptions of a hotel’s environmental practices, and of the hotels’ environmentally friendly images, on customers’ willingness to pay a Price Premium to stay at environmentally friendly hotels.
Design/methodology/approach- The theoretical framework comprises both Social Identity Theory and Value-Belief-Norm Theory. The data was collected from a survey conducted on 454 customers staying at eco-friendly hotels in Spain. The research model is tested by using a structural equation modelling approach.
Findings- The findings illustrate that customers’ environmental concerns have a greater explanatory value on their willingness to pay a Price Premium than do their perceptions of the hotels’ environmental practices. Furthermore, these causal relationships are similar in magnitude when considering the mediating effects of the hotels’ environmentally eco-friendly image and the environmental practices.
Practical Implications - The empirical findings provide managers with a better understanding of how customers’ environmental concerns and their own sense of identification with environmentally friendly hotels influence customers’ behavioural intentions towards willingness to pay a premium.
Originality/Value- The paper contributes to the literature by highlighting those cognitive processes that influence the customers’ willingness to pay a Price Premium to stay at environmentally friendly hotels. Hence, the study provides valuable information to hotel managers. | es |
dc.format | application/pdf | es |
dc.format.extent | 21 p. | es |
dc.language.iso | eng | es |
dc.publisher | Emerald | es |
dc.relation.ispartof | International journal of Contemporary Hospitality Management, 32 (1), 60-80. | |
dc.rights | Atribución-NoComercial 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0/ | * |
dc.subject | Social Identity Theory | es |
dc.subject | Value-Belief-Norm Theory | es |
dc.subject | Willingness to Pay a Price Premium | es |
dc.subject | Environmental Concern | es |
dc.subject | Environmental Practices | es |
dc.title | Factors influencing willingness of customers of environmentally friendly hotels to pay a Price Premium | es |
dc.type | info:eu-repo/semantics/article | es |
dc.type.version | info:eu-repo/semantics/acceptedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Economía Aplicada I | es |
dc.relation.projectID | VI PPIT-US | es |
dc.relation.publisherversion | https://doi.org/10.1108/IJCHM-02-2019-0147 | es |
dc.identifier.doi | 10.1108/IJCHM-02-2019-0147 | es |
dc.journaltitle | International journal of Contemporary Hospitality Management | es |
dc.publication.volumen | 32 | es |
dc.publication.issue | 1 | es |
dc.publication.initialPage | 60 | es |
dc.publication.endPage | 80 | es |
dc.contributor.funder | Universidad de Sevilla | es |