Artículo
Sustainable Emotional Design Based on Industry 4.0 for Industrial Nougat Packaging
Autor/es | Casales García, Vicente
Heras García de Vinuesa, Ana de las Luque Sendra, Amalia González Abril, Luis |
Departamento | Universidad de Sevilla. Departamento de Economía Aplicada I Universidad de Sevilla. Departamento de Ingeniería del Diseño |
Fecha de publicación | 2024-02 |
Fecha de depósito | 2024-02-26 |
Publicado en |
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Resumen | Nowadays, digitalisation is present in all links of the product life cycle and within product design. Packaging is a critical element that affects the customer’s purchase intention. Therefore, packaging is one of the ... Nowadays, digitalisation is present in all links of the product life cycle and within product design. Packaging is a critical element that affects the customer’s purchase intention. Therefore, packaging is one of the elements for which it is positive to include techniques and methods based on Industry 4.0 to obtain results from users and bring them closer to the process. The relationship between packaging and the expected quality and emotions of users is a topic that is addressed in the social axis of sustainability and involves an effort to strengthen the relationship with the user. This article studies the expected quality of nougat in terms of packaging shape and colour using ANOVA analysis. For this purpose, a survey was carried out among 122 participants in Spain and Mexico. The main conclusion is that packaging with a combination of three shapes (rectangle, square and triangle) and colours (yellow, orange and red) enhances consumers’ emotions of Admiration, Satisfaction, Pleasant Surprise, Attraction, Fascination and Joy. |
Agencias financiadoras | VII Own Research and Transfer Plan 2023 of the University of Seville project 2023/00000378 VII Own Research and Transfer Plan 2023 of the University of Seville project 2023/00000390 |
Identificador del proyecto | VII-PPITUS 2023/00000378
VII-PPITUS 2023/00000390 |
Cita | Casales García, V., Heras García de Vinuesa, A.d.l., Luque Sendra, A. y González Abril, L. (2024). Sustainable Emotional Design Based on Industry 4.0 for Industrial Nougat Packaging. Sustainability, 16 (4), 1378. https://doi.org/10.3390/su16041378. |
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S_luque-sendra_2024_sustainable.pdf | 2.560Mb | [PDF] | Ver/ | |