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Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management
dc.creator | Jiménez-Marín, Gloria | es |
dc.creator | Galiano Coronil, Araceli | es |
dc.creator | Tobar-Pesántez, Luis Bayardo | es |
dc.date.accessioned | 2024-02-12T08:18:26Z | |
dc.date.available | 2024-02-12T08:18:26Z | |
dc.date.issued | 2022 | |
dc.identifier.citation | Jiménez-Marín, G., Galiano Coronil, A. y Tobar-Pesántez, L.B. (2022). Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management. Corporate Governance: An International Review, 22 (3), 506-520. https://doi.org/10.1108/CG-05-2021-0187. | |
dc.identifier.issn | e 1472-0701 | es |
dc.identifier.uri | https://hdl.handle.net/11441/155116 | |
dc.description.abstract | Purpose The purpose of this study is to understand the perception and purchase intentions of Spanish consumers towards sustainable fashion and to see if this can guide the marketing strategy for sustainable fashion. Design/methodology/approach A mixed methodology has been designed to test the categories: knowledge, environmental concern, product-related features and social influence. Findings The results of this study suggest that some implications and advice on sustainability marketing strategy could help companies to develop sustainable fashion for Spanish consumers. Originality/value The originality of this study lies in the focus on sustainability to achieve happiness and satisfaction of people as a form of governance from a social point of view. | es |
dc.format | application/pdf | es |
dc.format.extent | 15 p. | es |
dc.language.iso | eng | es |
dc.publisher | Emerald Publishing Limited | es |
dc.relation.ispartof | Corporate Governance: An International Review, 22 (3), 506-520. | |
dc.rights | Atribución-NoComercial 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0/ | * |
dc.subject | Marketing | es |
dc.subject | Communications | es |
dc.subject | Happiness | es |
dc.subject | Sustainability | es |
dc.subject | Advertising | es |
dc.subject | Social | es |
dc.subject | Companies | es |
dc.title | Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management | es |
dc.type | info:eu-repo/semantics/article | es |
dc.type.version | info:eu-repo/semantics/acceptedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura | es |
dc.relation.publisherversion | https://www.emerald.com/insight/content/doi/10.1108/CG-05-2021-0187/full/html | es |
dc.identifier.doi | 10.1108/CG-05-2021-0187 | es |
dc.journaltitle | Corporate Governance: An International Review | es |
dc.publication.volumen | 22 | es |
dc.publication.issue | 3 | es |
dc.publication.initialPage | 506 | es |
dc.publication.endPage | 520 | es |
Ficheros | Tamaño | Formato | Ver | Descripción |
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Corpo_Governance_22_r.pdf | 310.0Kb | ![]() | Ver/ | |