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- IROCAMM: International Review of Communication and Marketing Mix
- IROCAMM: International Review of Communication and Marketing Mix - 2024 - Vol. 7/1
- Listar IROCAMM: International Review of Communication and Marketing Mix - 2024 - Vol. 7/1 por autor
Listar IROCAMM: International Review of Communication and Marketing Mix - 2024 - Vol. 7/1 por autor "Abdullah Ali, Kawar"
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The Impact of Marketing Strategy on the Sales Performance: A study of Micro and Small enterprises’ owners
Abdullah Ali, Kawar; Mustafa Ameen, Ayoub A.; Farhad Ali Tirwanshi, Kawar (Universidad de Sevilla, 2024)The marketing strategies (7Ps) are the cornerstone of any enterprise. Therefore, the current research was designed ...