dc.creator | Gordillo Rodríguez, María Teresa | es |
dc.creator | Pineda, Antonio | es |
dc.creator | Fernández Gómez, Jorge David | es |
dc.date.accessioned | 2023-05-18T11:44:00Z | |
dc.date.available | 2023-05-18T11:44:00Z | |
dc.date.issued | 2023 | |
dc.identifier.citation | Gordillo Rodríguez, M.T., Pineda, A. y Fernández Gómez, J.D. (2023). Brand Community and Symbolic Interactionism: A Literature Review. Review of Communication Research: literature reviews & meta-analyses for the communication field, 11, 1-32. | |
dc.identifier.issn | 2255-4165 | es |
dc.identifier.uri | https://hdl.handle.net/11441/146331 | |
dc.description.abstract | This paper reviews and synthesizes existing literature on symbolic interactionism (SI) and on brand communities (BCs). On
the one hand, we identified an interest on SI as a sociological perspective to address a wide range of topics affecting human
behavior (e.g. Chen et al., 2020; Sumeraru et al., 2019; vom Lehn et al., 2021). On the other hand, advances on BC exist
mostly in the fields of marketing and branding, although these communities operate according to social dynamics. The literature
review identified that interaction is key for a BC to develop, as basic symbolic-interactionist tenets are reflected (explicitly
nor not) in the BC literature. Thus, our review: (a) identifies several SI premises that help explaining BCs as social contexts of
symbolic interaction, (b) identifies SI as a suitable approach to study the collective and symbolic dimension of consumption,
and (c) offers an analysis of relationships between SI and BC, thus developing sociological research applied to marketing and
brand management, by combining the three interactionist traditions to study BC. This review also suggests new venues of
research, such as the study of self-enhancement and branding through the lens of SI. | es |
dc.format | application/pdf | es |
dc.format.extent | 32 p. | es |
dc.language.iso | eng | es |
dc.publisher | Review of Communication Research | es |
dc.relation.ispartof | Review of Communication Research: literature reviews & meta-analyses for the communication field, 11, 1-32. | |
dc.rights | Attribution-NoComercial 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0/ | * |
dc.subject | Symbolic interactionism | es |
dc.subject | Brand communities | es |
dc.subject | Social symbolism | es |
dc.subject | Brand-symbol | es |
dc.subject | Collectives of consumption | es |
dc.title | Brand Community and Symbolic Interactionism: A Literature Review | es |
dc.type | info:eu-repo/semantics/article | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/publishedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura | es |
dc.relation.publisherversion | https://www.rcommunicationr.org/index.php/rcr/article/view/117 | es |
dc.contributor.group | Universidad de Sevilla. SEJ539: Grupo de Investigación en Comunicación Política, Ideología y Propaganda | es |
dc.journaltitle | Review of Communication Research: literature reviews & meta-analyses for the communication field | es |
dc.publication.issue | 11 | es |
dc.publication.initialPage | 1 | |
dc.publication.endPage | 32 | |