dc.creator | Galiano Coronil, Araceli | es |
dc.creator | Jiménez-Marín, Gloria | es |
dc.creator | Elías Zambrano, Rodrigo | es |
dc.creator | Tobar-Pesántez, Luis Bayardo | es |
dc.date.accessioned | 2022-07-08T08:12:43Z | |
dc.date.available | 2022-07-08T08:12:43Z | |
dc.date.issued | 2021 | |
dc.identifier.citation | Galiano Coronil, A., Jiménez-Marín, G., Elías Zambrano, R. y Tobar-Pesántez, L.B. (2021). Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain. Frontiers in Psychology, 12 | |
dc.identifier.issn | e 1664-1078 | es |
dc.identifier.uri | https://hdl.handle.net/11441/135150 | |
dc.description | Número de artículo: 743361 | |
dc.description.abstract | The challenges imposed by the global development agenda imply reflecting on the role
and contribution of political parties to development processes in the online environment.
Social networks have been characterised as a part of the strategies of political
campaigns, as it allows political leaders to establish bidirectional communication with
citizens. In this context, the present study aims to empirically explore the leading Spanish
political formations’ publications from a social marketing perspective. In this way, it will
be possible to verify how issues related to the Sustainable Development Goals (SDGs)
are addressed. On the one hand, this requires elaborating the communication profiles
of the main political parties presented to the Spanish General Elections from 2015
to 2019. On the other hand, to analyse whether social themes better discriminate or
distinguish one political party from another. For this purpose, a methodology based on
text mining, content analysis from a quantitative and qualitative approach, and simple
correspondence analysis has been used. Finally, it should be noted that the results of
this research show that there are differences between political parties according to the
social issues published, with a divergence between the social issues that provoke a better
reaction from the public and those most published on Facebook. | es |
dc.format | application/pdf | es |
dc.format.extent | 14 p. | es |
dc.language.iso | eng | es |
dc.publisher | Frontiers Media S.A. | es |
dc.relation.ispartof | Frontiers in Psychology, 12 | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Communication | es |
dc.subject | Social marketing | es |
dc.subject | Sustainable development goals | es |
dc.subject | Policy | es |
dc.subject | Social media | es |
dc.subject | Happiness | es |
dc.title | Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain | es |
dc.type | info:eu-repo/semantics/article | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/publishedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura | es |
dc.relation.publisherversion | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.743361 | es |
dc.identifier.doi | 10.3389/fpsyg.2021.743361 | es |
dc.contributor.group | Universidad de Sevilla. SEJ624: International Research of Advertising, Communication and Marketing Mix | es |
dc.contributor.group | Universidad de Sevilla. SEJ539: Grupo de Investigación en Comunicación Política, Ideología y Propaganda | es |
dc.journaltitle | Frontiers in Psychology | es |
dc.publication.issue | 12 | es |