Trabajo Fin de Grado
Digital Marketing as a tool for tourism promotion: Destination Branding in Spain
Autor/es | Pfaller, Helena |
Director | Broca Fernández, María Ángeles |
Departamento | Universidad de Sevilla. Departamento de Filología Inglesa (Lengua Inglesa) |
Fecha de publicación | 2021 |
Fecha de depósito | 2021-12-20 |
Titulación | Universidad de Sevilla. Grado en Turismo |
Resumen | Digital Marketing is the new reality when it comes to the promotion of tourist destinations.
Nowadays, tourists are more demanding than ever as they expect personalized
treatment throughout their entire experience. To ... Digital Marketing is the new reality when it comes to the promotion of tourist destinations. Nowadays, tourists are more demanding than ever as they expect personalized treatment throughout their entire experience. To face this challenge, Spain’s National Tourist Office (Tourspain) opts for a destination branding strategy. It is supported by the Spain brand and partially carried out through digital marketing channels. This paper provides a theoretical base of the main concepts of Digital Marketing and Destination Branding, followed by an evaluation of Tourspain’s effective marketing actions such as Social Media Marketing, international advertisement campaigns, and the official tourism portal |
Cita | Pfaller, H. (2021). Digital Marketing as a tool for tourism promotion: Destination Branding in Spain. (Trabajo Fin de Grado Inédito). Universidad de Sevilla, Sevilla. |
Ficheros | Tamaño | Formato | Ver | Descripción |
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PFALLER_H(179).pdf | 6.421Mb | [PDF] | Ver/ | |