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Final Degree Project

dc.contributor.advisorBroca Fernández, María Ángeleses
dc.creatorPfaller, Helenaes
dc.date.accessioned2021-12-20T12:08:00Z
dc.date.available2021-12-20T12:08:00Z
dc.date.issued2021
dc.identifier.citationPfaller, H. (2021). Digital Marketing as a tool for tourism promotion: Destination Branding in Spain. (Trabajo Fin de Grado Inédito). Universidad de Sevilla, Sevilla.
dc.identifier.urihttps://hdl.handle.net/11441/128488
dc.description.abstractDigital Marketing is the new reality when it comes to the promotion of tourist destinations. Nowadays, tourists are more demanding than ever as they expect personalized treatment throughout their entire experience. To face this challenge, Spain’s National Tourist Office (Tourspain) opts for a destination branding strategy. It is supported by the Spain brand and partially carried out through digital marketing channels. This paper provides a theoretical base of the main concepts of Digital Marketing and Destination Branding, followed by an evaluation of Tourspain’s effective marketing actions such as Social Media Marketing, international advertisement campaigns, and the official tourism portales
dc.formatapplication/pdfes
dc.format.extent41 p.es
dc.language.isoenges
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectDigital Marketinges
dc.subjectDestinationes
dc.subjectSocial Mediaes
dc.subjectBrandes
dc.subjectTourismes
dc.titleDigital Marketing as a tool for tourism promotion: Destination Branding in Spaines
dc.typeinfo:eu-repo/semantics/bachelorThesises
dc.type.versioninfo:eu-repo/semantics/publishedVersiones
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
dc.contributor.affiliationUniversidad de Sevilla. Departamento de Filología Inglesa (Lengua Inglesa)es
dc.description.degreeUniversidad de Sevilla. Grado en Turismoes
dc.publication.endPage37es

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Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Except where otherwise noted, this item's license is described as: Attribution-NonCommercial-NoDerivatives 4.0 Internacional