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- IROCAMM: International Review of Communication and Marketing Mix
- IROCAMM: International Review of Communication and Marketing Mix - 2021 - Vol. 4/2
- Listar IROCAMM: International Review of Communication and Marketing Mix - 2021 - Vol. 4/2 por autor
Listar IROCAMM: International Review of Communication and Marketing Mix - 2021 - Vol. 4/2 por autor "Mustapha Zubairu, Umaru"
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Artículo
Internal marketing in the last decade: a systematic review
Musa, Abubakar; Adebisi Ijaiya, Mukaila; Mustapha Zubairu, Umaru (Universidad de Sevilla, 2021)This research examines internal marketing (IM) over the last decade (2012-2021) using systematic quantitative assessment ...