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Mostrando ítems 11-20 de 20
Artículo
Aproximación a la creación de valor en la industria deportiva : un enfoque conceptual
(Universidad Pablo de Olavide, 2019)
Con el presente trabajo se pretende ayudar a los gestores de empresas deportivas a lograr mejores resultados en sus empresas. A partir de la creación de valor para los clientes las organizaciones deportivas van a lograr ...
Artículo
Mortality and economic expenses of cardiovascular diseases caused by physical inactivity in Spain
(Editura Universitatea din Pitesti, 2018)
Non-communicable diseases caused 16 million early deaths in 2016 according to the data published by the World Heatlh Organization. Insufficient physical activity has become an international concern since several years ago ...
Artículo
Intentions of entrepreneurship in sports science higher education: gender the moderator effect
(2019)
Purpose – The purpose of this paper is to understand the current relationship between factors such as desire and viability and entrepreneurial intention, using the Business Event Model as a point of analysis, as well ...
Artículo
The Promotion of Physical Activity from Digital Services: Influence of E-Lifestyles on Intention to Use Fitness Apps
(MDPI, 2020)
E-Lifestyles are individual forms of behavior in the digital environment that reflect the values, activities, interests, and opinions of consumers. Likewise, fitness Apps are considered technological tools for promoting ...
Artículo
El valor percibido y la satisfacción del cliente en actividades dirigidas virtuales y con técnico en centros de fitness
(Universitat de les Illes Balears. Servei de Publicacions, 2016)
At present, the fitness industry is on a growth path. One of the most prominent services in fitness centres is trainer-guided group fitnessactivities, which have evolved into virtual fitness activities with the inclusion ...
Artículo
The profile of leisure time sports people and their reason for doing sport in Spanish sports facilities
(Asociación Europa Grande, 2020-07)
In Spanish sports habits, there exists a clear increase of the institutionalised sports practice and a distinct trend of leisure and recreational sport. This motivates the current work as it is necessary to go deeply into ...
Artículo
Estimación muestral en la percepción de los servicios deportivos a través de la Teoría de la Generalizabilidad
(Universitat de les Illes Balears. Servei de Publicacions, 2016)
The present study uses the Generalizability Theory (GT) apply into the sport management area aiming to know the accurate sample size to evaluate the perceived quality. For this purpose, a compound structure was used for ...
Artículo
Número especial: Investigación en economía y gestión del deporte
(2016)
El deporte supone actualmente uno de los fenómenos sociales de mayor arraigo, el cualb además cuenta con una elevada capacidad de movilización. Además posee una gran importancia social así como una importante dimensión ...
Artículo
La geolocalización como herramienta para conocer a los consumidores: el caso de los centros de Fitness
(Universidade Nove de Julho, 2017)
Actualmente las herramientas tecnológicas permiten un mayor conocimiento de los consumidores en las organizaciones deportivas. En concreto la geolocalización podría ayudar a los gestores a identificar cuál es el domicilio ...
Artículo
Importance-Performance Matrix Analysis (IPMA) to Evaluate Servicescape Fitness Consumer by Gender and Age
(MDPI, 2020)
The fitness sector has always been linked to the analysis of the loyalty of its consumers. Different studies have shown the importance of sports service and human resources for greater customer loyalty. However, few works ...