Artículo
The impact of performing arts festivals on tourism development: analysis of participants' motivation, quality, satisfaction and loyalty
Título alternativo | O impacto dos festivais de artes performativas no desenvolvimento do turismo: análise da motivação, qualidade, satisfação e lealdade dos participantes |
Autor/es | Amorin, Daniela
Jiménez Caballero, José Luis Almeida, Paulo |
Departamento | Universidad de Sevilla. Departamento de Economía Financiera y Dirección de Operaciones |
Fecha de publicación | 2020 |
Fecha de depósito | 2021-06-07 |
Publicado en |
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Resumen | The festivals have had a very positive impact on tourism development, and on the promotion of destinations, they are positioned as important attractive elements that boost tourism in the several regions, as well as its ... The festivals have had a very positive impact on tourism development, and on the promotion of destinations, they are positioned as important attractive elements that boost tourism in the several regions, as well as its economic and cultural development. This study aimed to analyse the motivation, quality, satisfaction and loyalty of two performing arts festivals participants (Andanças, Portugal and La Sierra, Spain). It followed a quantitative methodology, and questionnaires were applied to the participants of the events under analysis. The results of the test-t indicate that La Sierra festival participants (n=235), compared to Andanças festival participants (n=297), perceive the festival as having more quality (catering, hotel, information and transport), and are more faithful to the festival (even if prices increase). The results obtained contribute to a better understanding of the needs and perceptions of participants who practice festival tourism, particularly in performing arts festivals, supporting the manager's strategies in organising this type of event. |
Cita | Amorin, D., Jiménez Caballero, J.L. y Almeida, P. (2020). The impact of performing arts festivals on tourism development: analysis of participants' motivation, quality, satisfaction and loyalty. Tourism & Management Studies, 16 (4), 45-57. |
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