Browsing Artículos (Comunicación Audiovisual, Publicidad y Literatura) by Subject "Happiness"
Now showing items 1-3 of 3
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Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain
(Frontiers Media S.A., 2021)The challenges imposed by the global development agenda imply reflecting on the role and contribution of political parties ...
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Article
Estrategias de marketing social y comunicación de la slow fashion como herramienta de happiness management
(Universidad de Sevilla, 2023)Desde la perspectiva del consumidor responsable se considera que parte del sistema de gestión y consumo de la moda denominada ...
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Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management
(Emerald Publishing Limited, 2022)Purpose The purpose of this study is to understand the perception and purchase intentions of Spanish consumers towards ...