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Browsing Artículos (Comunicación Audiovisual, Publicidad y Literatura) by Author "Coelho, Patricia Margarida Farias"
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Article
How Big Data Collected Via Point of Sale Devices in Textile Stores in Spain Resulted in Effective Online Advertising Targeting
Jiménez-Marín, Gloria; Sanz-Marcos, Paloma; García-Medina, Irene; Coelho, Patricia Margarida Farias (International Association of Online Engineering, 2020)In these days of online commerce, we need to know the real behavior of consumers in physical stores: the points of sale ...
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Article
New trends in Marketing due to the growth of Internet usage
García-Medina, Irene; Coelho, Patricia Margarida Farias; Bellido-Pérez, Elena (2017)The use of Internet has changed considerably the marketing practice. In this article the authors carry on a literature ...