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Mostrando ítems 1-5 de 5
Artículo
The role of absorptive capacity and organizational unlearning in the link between social media and service dominant orientation
(Emerald, 2022)
Purpose – This paper aims to study the relationship between the knowledge obtained in social networks by firms together with the firms’ knowledge absorptive capacity and organizational unlearning as influencers of ...
Artículo
Visual thinking and cooperative learning in higher education: HOW does its implementation affect marketing and management disciplines after COVID-19?
(Elsevier, 2023)
Students learn in different ways and in the wake of the COVID-19 pandemic, the higher education faculty needs to reinvent the educational experience for students. Recognizing the characteristics of cooperative learning ...
Artículo
The impact of the COVID-19 crisis on consumer purchasing motivation and behavior
(Elsevier, 2021)
The COVID-19 outbreak changed dramatically and altered the attitudes, intentions and purchasing patterns of consumers. This global crisis was particularly notable because of globalization—the interconnection of markets ...
Artículo
Acceptance and use of big data techniques in services companies
(2020)
Companies able to take advantage of the information coming from the use of Big Data will have a competitive advantage by being able to make decisions based on greater knowledge of customers and competition. Besides, the ...
Artículo
Boards of directors and environmental sustainability: Finding the synergies that yield results
(Wiley, 2023)
Boards of directors play an important role in one of the biggest challenges facing companies today: environmental sustainability. While research has mainly focused on the individual and isolated impacts of board composition ...