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Artículo
Premium Private Label strategies: social networks and traditional perspectives
(Elsevier, 2021)
tThe main aim of this work is to analyze Premium Private Labels (PPL) in the food sector. To do so, we haveobtained data from both on-line and off-line channels, analyzing social networks, specifically Twitter,and from ...
Artículo
Social network communications in chilean older adults
(MDPI, 2020)
The growth of older adults in new regions poses challenges for public health. We know that these seniors live increasingly alone, and this impairs their health and general wellbeing. Studies suggest that social networking ...
Artículo
Acceptance of Social Networking Sites by Older People before and after COVID-19 Confinement: A Repeated Cross-Sectional Study in Chile, Using the Theory of Planned Behaviour (TPB)
(MDPI, 2022)
This study aims to examine the capacity of the Theory of Planned Behaviour (TPB) to explain the intention to use social networking sites by older people in two time periods, before and after confinement due to the COVID-19 ...
Artículo
Purchase intention of specialty coffee
(2020)
The main aims of this study are: (1) to test whether the theory of planned behavior (TPB) is useful to explain the intention to purchase specialty co ee; (2) to analyze whether people more involved in social responsibility ...
Artículo
Indicators of efficiency in the pharmaceutical management of a public health system
(MDPI, 2020)
This practical research arises from a growing interest in offering models that provide a measure of the efficiency of pharmaceutical management in the Public Health System, beyond spending per inhabitant or other similar ...
Artículo
Segmentation of older adults in the acceptance of social networking sites using machine learning
(Frontiers Media, 2021)
This study analyzes the most important predictors of acceptance of social network sites in a sample of Chilean elder people (over 60). We employ a novelty procedure to explore this phenomenon. This procedure performs ...
Artículo
Private Label and Macroeconomic Indicators: Europe and USA
(MDPI, 2020)
In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market share and value of private brands. The originality and objective of this work is the linkage of ...
Artículo
Point-of-sale loyalty analysis considering store environment (online and offline) and recency of purchase
(FECAP, Fundação Escola de Comércio Álvares Penteado, 2023-12)
Purpose – First, to test our comparative model of online and offline purchase behavior; and second, to investigate whether recency moderates the model’s relationships in different time periods. Theoretical framework – This ...