Buscar
Mostrando ítems 1-10 de 10
Artículo
Intention to take COVID-19 vaccine as a precondition for international travel: application of extended norm-activation model
(MDPI, 2021)
The COVID-19 pandemic is a serious threat to human health, the global economy, and the social fabrics of contemporary societies as many aspects of modern everyday life, including travel and leisure, have been shattered ...
Artículo
Predicting big data adoption in companies with an explanatory and predictive model
(Frontiers Media, 2021)
The purpose of this paper is to identify the factors that affect the intention to use Big Data Applications in companies. Research into Big Data usage intention and adoption is scarce and much less from the perspective ...
Artículo
Measuring behavioural intention through the use of greenwashing: a study of the mediating effects and variables involved
(MDPI, 2021)
The work aims to achieve a better understanding of firms’ green strategy, and specifically, in the false green strategy called greenwashing, and the relationships between greenwashing (GW) and behaviour intention (BI), ...
Artículo
Private label and macroeconomic indexes: an artificial neural networks application
(MDPI, 2020)
Retail companies operate with a private label assortment of 40–45% of their total assortment, which has led to a significant growth of private labels in recent years in their countries of origin; however, when retail ...
Artículo
Performance of retail stores at airports and their role in boosting traveler satisfaction and willingness to repurchase
(MDPI, 2021)
Despite its criticality for airport business, duty-free shopping at the retail stores of airports has received scant attention. To overcome this difference, this study explains the complex process via which travelers ...
Artículo
Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables
(Elsevier, 2021)
Artificial intelligence (AI) is a future-defining technology, and AI applications are becoming mainstream in the developed world. Many consumers are adopting and using AI-based apps, devices, and services in their everyday ...
Artículo
Cryptocurrencies as a financial tool: acceptance factors
(MDPI, 2020)
Cryptocurrencies are a new form of digital asset that operate through blockchain technology and whose purpose is to be used as a means of exchange. Some, such as bitcoin, have become globally recognized in recent years, ...
Artículo
Online recommendation systems: factors influencing use in e-commerce
(MDPI, 2020)
The increasing use of artificial intelligence (AI) to understand purchasing behavior has led to the development of recommendation systems in e-commerce platforms used as an influential element in the purchase decision ...
Artículo
Researching COVID-19 tracing app acceptance: incorporating theory from the technological acceptance model
(2021)
Background: The expansion of the coronavirus pandemic and the extraordinary confinement measures imposed by governments have caused an unprecedented intense and rapid contraction of the global economy. In order to revive ...
Artículo
Acceptance and use of big data techniques in services companies
(2020)
Companies able to take advantage of the information coming from the use of Big Data will have a competitive advantage by being able to make decisions based on greater knowledge of customers and competition. Besides, the ...