Buscar
Mostrando ítems 1-1 de 1
Artículo
A proposed model for measuring the brand equity in sports organizations
(Escuela Superior de Gestión Comercial y Marketing, ESIC, 2007)
Today, the companies, usually, consider the presence of the intangible assets, specially the brand, in the strategic plans of the organizations. So much the scientific community of marketing, as the managerial world ...