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Artículo
A posteriori segmentation of elderly internet users: applying PLS-POS
(Emerald, 2020)
Purpose–The purpose of this paper is to propose the study of the adoption and use of e-banking byadults over the age of 50, from the theoretical framework based on the unified theory of acceptance and useof technology.De ...
Artículo
Intention to use e-commerce vs physical shopping. Difference between consumers in the post-COVID era
(Elsevier, 2023)
The increase in the widespread use of e-commerce reveals a greater tendency towards online shopping. The objective of this research is to analyze the drivers and barriers of online channel usage intention and their ...
Artículo
Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables
(Elsevier, 2021)
Artificial intelligence (AI) is a future-defining technology, and AI applications are becoming mainstream in the developed world. Many consumers are adopting and using AI-based apps, devices, and services in their everyday ...