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Artículo
A posteriori segmentation of elderly internet users: applying PLS-POS
(Emerald, 2020)
Purpose–The purpose of this paper is to propose the study of the adoption and use of e-banking byadults over the age of 50, from the theoretical framework based on the unified theory of acceptance and useof technology.De ...
Artículo
Intention to use e-commerce vs physical shopping. Difference between consumers in the post-COVID era
(Elsevier, 2023)
The increase in the widespread use of e-commerce reveals a greater tendency towards online shopping. The objective of this research is to analyze the drivers and barriers of online channel usage intention and their ...
Artículo
Predicting big data adoption in companies with an explanatory and predictive model
(Frontiers Media, 2021)
The purpose of this paper is to identify the factors that affect the intention to use Big Data Applications in companies. Research into Big Data usage intention and adoption is scarce and much less from the perspective ...
Artículo
Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables
(Elsevier, 2021)
Artificial intelligence (AI) is a future-defining technology, and AI applications are becoming mainstream in the developed world. Many consumers are adopting and using AI-based apps, devices, and services in their everyday ...
Artículo
Self‑eficacy and anxiety as determinants of older adults’ use of Internet Banking Services
(Springer, 2020)
The second-level digital divide presents diferences in people’s capabilities of using information and communication technologies, especially in older adults. This paper focuses on exploring self-efcacy and anxiety in this ...
Artículo
Online recommendation systems: factors influencing use in e-commerce
(MDPI, 2020)
The increasing use of artificial intelligence (AI) to understand purchasing behavior has led to the development of recommendation systems in e-commerce platforms used as an influential element in the purchase decision ...
Artículo
Acceptance and use of big data techniques in services companies
(2020)
Companies able to take advantage of the information coming from the use of Big Data will have a competitive advantage by being able to make decisions based on greater knowledge of customers and competition. Besides, the ...
Artículo
Explanatory and predictive model of the adoptionof P2P payment systems
(Taylor and Francis, 2020)
The purpose of this paper is to identify the factors affecting the intention to use peer-to-peer (P2P)mobile payment. Although mobile technology has become part of everyday life, certain actions andservices, such as mobile ...