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Artículo
Predicting big data adoption in companies with an explanatory and predictive model
(Frontiers Media, 2021)
The purpose of this paper is to identify the factors that affect the intention to use Big Data Applications in companies. Research into Big Data usage intention and adoption is scarce and much less from the perspective ...
Artículo
Factors affecting the adoption of big data analytics in companies
(Fundaçao Getulio Varagas, 2019)
With the total quantity of data doubling every two years, the low price of computing and data storage, make Big Data analytics (BDA) adoption desirable for companies, as a tool to get competitive advantage. Given the ...
Artículo
Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables
(Elsevier, 2021)
Artificial intelligence (AI) is a future-defining technology, and AI applications are becoming mainstream in the developed world. Many consumers are adopting and using AI-based apps, devices, and services in their everyday ...
Artículo
Online recommendation systems: factors influencing use in e-commerce
(MDPI, 2020)
The increasing use of artificial intelligence (AI) to understand purchasing behavior has led to the development of recommendation systems in e-commerce platforms used as an influential element in the purchase decision ...
Artículo
Acceptance and use of big data techniques in services companies
(2020)
Companies able to take advantage of the information coming from the use of Big Data will have a competitive advantage by being able to make decisions based on greater knowledge of customers and competition. Besides, the ...