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Mostrando ítems 1-4 de 4
Artículo
Examining the power-law distribution among eWOM communities: a characterisation approach of the Long Tail
(Taylor & Francis (Routledge), 2015)
Nowadays electronic word-of-mouth (eWOM) communities symbolise a significant source of information that helps customers to make informed purchasing decisions. Through eWOM communities, a great audience of users is able ...
Artículo
A quantitative study of the evolution of open source software communities
(World Academy of Science, Engineering and Technology, 2015)
Typically, virtual communities exhibit the well-known phenomenon of participation inequality, which means that only a small percentage of users is responsible of the majority of contributions. However, the sustainability ...
Ponencia
Identification of Influencers in eWord-of-Mouth communities using their Online Participation Features Online Participation Features
(Editorial Universitat Politècnica de València, 2016)
The identification of influencers in any type of online social network is of paramount importance, as they can significantly affect consumers’ purchasing decisions. This paper proposes the utilization of a self-designed web ...
Artículo
Caracterización del fenómeno de «cola larga» en los portales de boca a boca electrónico
(Centro de Estudios Financieros, 2019)
El comercio online y los sistemas de recomendación tienen un efecto sobre la demanda de distintos tipos de productos. El objetivo del artículo es probar si internet promueve los productos más populares o super-hit, los ...