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Mostrando ítems 11-20 de 158
Artículo
Intention to use e-commerce vs physical shopping. Difference between consumers in the post-COVID era
(Elsevier, 2023)
The increase in the widespread use of e-commerce reveals a greater tendency towards online shopping. The objective of this research is to analyze the drivers and barriers of online channel usage intention and their ...
Artículo
Exploring the Intention to Adopt Sustainable Mobility Modes of Transport among Young University Students
(MDPI, 2023)
This research arises from the need to accelerate the diffusion of sustainable mobility and the call for research on this topic. The Sustainable Development Goal 11 of the 2030 Agenda, the scientific articles on sustainable ...
Artículo
SME growth speed: The relationship with boardcapital
(Taylor and Francis, 2022)
This study examines the effects of board capital on small andmedium enterprise (SME) growth speed using a robust regres-sion model, in a sample of the every firm listed on the MAB(alternative Spanish stock market). We ...
Artículo
How to measure cultural fit in organizations. The CFAM Method
(Universidad Politécnica de Valencia, 2023)
Organizational culture is definitely a transcendental element in terms of the development and smooth running of organizations. However, there are still very few companies that are ac-tively managing it. This is largely due ...
Artículo
Efficiency of automatic text generators for online review content generation
(Elsevier, 2023-04)
The evolution of Artificial Intelligence has led to the appearance of automatic text generators able to closely resemble human writing, endangering the development of e-commerce and the consumer confidence. Thus, it is ...
Artículo
Gender competences in undergraduate studies in Spanish public universities. Case study of the University of Seville
(Emerald Group Publishing Limited, 2021)
Methodology - This research analyses how European standards have been transferred to the teaching programmes of a Spanish university with more than 60,000 students, the University of Seville (US), the third largest in ...
Artículo
Speed of International Expansion: The Mediating Role of Network Resources Mobilisation
(Springer, 2022)
Multinational Enterprises (MNEs) are often under pressure to expand at the highest possible speed in international markets. They therefore embed themselves in net- works of alliances where they can access resources in ...
Artículo
The role of absorptive capacity and organizational unlearning in the link between social media and service dominant orientation
(Emerald, 2022)
Purpose – This paper aims to study the relationship between the knowledge obtained in social networks by firms together with the firms’ knowledge absorptive capacity and organizational unlearning as influencers of ...
Artículo
When does personalization work on social media? a posteriori segmentation of consumers
(Springer, 2021)
The aim of this research is to find a segment of consumers of fashion products based on their personal visions of personalization of shoppable ads on mobile social media. To meet this objective, three operational objectives ...
Artículo
Acceptance of Social Networking Sites by Older People before and after COVID-19 Confinement: A Repeated Cross-Sectional Study in Chile, Using the Theory of Planned Behaviour (TPB)
(MDPI, 2022)
This study aims to examine the capacity of the Theory of Planned Behaviour (TPB) to explain the intention to use social networking sites by older people in two time periods, before and after confinement due to the COVID-19 ...