ListarArtículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) por materia "value"
Mostrando ítems 1-1 de 1
-
Artículo
The cycle of customer value: a model integrating customer and firm perspectives
(Vilnius Gediminas Technical University ; Taylor & Francis, 2015)The aim of this paper is to contribute to the strategic management literature by identifying a relationship between ...