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Mostrando ítems 21-22 de 22
Artículo
Prediction-oriented modeling in business research by means of PLS path modeling: Introduction to a JBR special section
(Elsevier, 2016)
Under the main theme “ prediction-oriented modeling in business research by means of partial least squares path modeling ” (PLS), the special issue presents 17 papers. Most contributions include content from presentations ...
Artículo
Generating customer value through the boosting of relationships and organisational innovativeness
(Taylor and Francis, 2020)
This study aims to shed light on the question of how companies can generate customer value within the current increasingly dynamic, turbulent and hypercompetitive settings. With this purpose, we intend to examine whether ...