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Ponencia
La influencia del sexo del usuario de enseñanza –los profesores- en la adopción de la Web. Una perspectiva teórica
(2006)
The current article theoretically explains the Web acceptance and usage between male professors and female professor. Our proposals indicate that gender role partly moderates the key relationships in the model. Particularly, ...
Ponencia
Quality Relationship. An offer adapted to explain and to predict the success of the relationship between the company and the consumer.
(2007)
In this paper the relationship quality is conceived as an offer adapted to explain and to predict the success of a relationship between the company and the consumer (a) habitually measured across the loyalty, and (b) ...