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Artículo
Identifying the franchisee profiles franchisors prefer
(Vilnius Gediminas Technical University Press, 2011)
This study identifies the franchisee profiles that franchisors prefer. Specifically, the goals of this study are: (1) to identify the characteristics that form the franchisee profile preferred by the franchisors operating ...
Artículo
La importancia del concepto del aprendizaje organizacional para la estrategia de Marketing. Una investigación cuantitativa
(Universidad de Deusto; Deustuko Unibertsitatea: Asociación de Licenciados en Ciencias Económicas, 2011)
Kottler y Amstrong (2005) refieren que el principal objetivo del Marketing Estratégico (ME) es identificar las necesidades futuras del consumidor y desarrollar los productos y servicios necesarios para su satisfacción. ...
Tesis Doctoral
Ponencia
Export strategic orientations and their consequences: Analysis of forms heterogeneity
(2011)
Two main objectives are intended to achieve in this work. Firstly, from a proposed model the implications of strategic export orientation on 1) export commitment, 2) the degree of marketing mix adaptation to the international ...
Artículo
Ponencia
Meta Análises Como Instrumento de Pesquisa: Uma Revisão Sistemática da Bibliografia Aplicada ao Estudo das Alianças Estratégicas Internacionais
(2011)
Este trabalho propõe um método para obter e tratar as informações com o objetivo de realizar uma revisão sistemática da literatura através de um enfoque meta analítico. Para exemplificar esta técnica foi aplicado o ...
Ponencia
A study of consumer preferences for e-retailers’ attributes: an application of conjoint analysis
(WSEAS - World Scientific and Engineering Academy and Society, 2011)
The aim of this paper is to determine and analyse consumer preferences regarding the profiles of an e-retailer’s website. Two types of products are examined to test whether there are differences in the individuals’ preferences. ...
Ponencia
Motivación y rendimiento de diversos instrumentos de evaluación continua
(Edición Digital Atres, 2011)
Los nuevos requerimientos del entorno general y educativo, así como las nuevas necesidades del estudiante del siglo XXI requieren retomar un proceso relegado en el aprendizaje en ámbitos formales: el proceso motivacional. ...
Ponencia
Content analysis and assessment of deontological codes of franchising associations
(2011)
The objective of this work is to run the content analysis and assessment of deontological codes of national and international franchising associations. To do this, we compared the content of 46 deontological codes of ...
Artículo
Identification of the design variables of eLearning tools
(2011)
The widespread availability of digital learning resources in a variety of media formats has promoted the proliferation of eLearning systems as an integral part of teaching across all sectors of education. However, these ...